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Software designer, constant curator, confidence builder, joy cultivator, forever tinkering, weeknight warrior, chronic over-thinker, deficit levels of attention

I’ll build you efficiencies to get you there.

The software industry is fickle. People are always revolutionizing their particular space; and therefore, job titles are all over the place. I’ve been called a Project Manager, a Product Champion, a Customer Success Consultant, Sprint Master, UX Designer, and a Senior Solutions Developer. These job titles are really silly because in start up, you do a little bit of everything.

Let’s focus on what I have done instead of what I have been labeled. My career has always been rooted in servant leadership philosophies and finding ways to empower everyone to take…

Building a Persona Spectrum instead of a User Persona

The Brief

Simplify our configuration page for QuickBooks: Users cannot configure this add-on application without our direct help guiding them through the questions. How can we best help the user install and configure the application on their own?


What does the feature look like today? Why?

My client started a business as a consultant for Unreal Engine (UE4) development and built several game play systems that he could sell in the UE4 marketplace. He asked for a website to promote his business that matched his level of talent.

The Research

Unfamiliar with the UE4 gaming culture, I needed to understand his users. Who paid money for UE4 material? Who were the users that enjoyed this medium as a hobby? My audience was going to be game designers and developers but also game studio execs who needed a piece of game quickly. …

How a release notes nightmare became a rewrite opportunity

Cisco Release Notes circa 2009

Release notes are a thankless job. Even teams with solid release note practices say release notes are a necessary evil to record what changes happened to your product and when they went out. The current trend on the internet asks software teams to treat the notes like they are a marketing tool and to promote your brand through the exciting changes to your product. In the words of the great and powerful Seth Godin, “Tell your story.” But what a jump from “fixed this broken thing” to telling a product’s story sprint after sprint.

In working through your product’s story…

Building electric duck designs

I asked myself “how do I stop being so scared?” That’s it. Sitting at my desk between my “emotion a day” calendar and “complaining is not a strategy” poster, chewing on my fingernail, watching my cursor blinking at me from a blank page, I pivoted over to Medium to type “what am I afraid of?”

I have no excuse for fear. I have deep talents for writing, learning, studying, analyzing, creating, and getting to the heart of any problem before me. I have intentionally grown these talents in my career and life.

I don’t settle. I don’t run from a…

ChickTech OC High School Kickoff: UX Workshop

The slide deck for the workshop

The future of tech depends on our technology feeling less and less like tech. As users are surrounded by devices and software as a part of their daily tasks, they expect their technology to be easy to use and a delightful experience.

We can no longer tell users to “just read the documentation” to use a software application. The future is not only usefulness and usability — but a desirable and delightful experience.

Pablo Picasso famously said:

It took me four years to paint like Raphael, but a lifetime to paint like a child.

So I said yes to leading…

The Help Center for my project management software employer had been abandoned because DevOps was already balancing the workload of our web application and our public website. The support team’s site was another location to maintain. With this in mind, it looked like this to our customers:

An App for the Natural History Museum of Los Angeles

When an amateur is given a problem, he starts brainstorming solutions. Something great has to come out of that smattering of ideas, doesn’t it?

My best project results have always been when my audience brings me to a series of solutions, and by iterating on those solutions I uncover my best ideas.

Solving a problem in the service industry

After building upon our understanding of our user and recognizing themes, opportunity areas, and answering the “how might we” question: Ta-dah! First diamond of the double diamond design theory:

Maggie Campbell

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