Keep Telling your Story

How a release notes nightmare became a rewrite opportunity

Cisco Release Notes circa 2009

Who’s Story?

  • It has a gritty, upstart story where two people had an amazing idea while working in their garage, or at a different dead-end job, or as buddy carpenters, you know the one…
  • It has a seedy backstory where your team needed to pivot to meet the needs of your client base and made some terribly wrong choices along the way
  • It has a public story like your personal Facebook feed where you only share the highlight reel and make your product look like it emerged from Zeus’s head, fully-formed and without blemish
  • It has a fantastical futuristic story where your product revolutionizes-the-world-of-fill-in-the-blank-by-engineering-a-solution-that-bypasses … something

Labor of Love

The story’s truth

Mythology and Truth

  • We have always been different
  • Stronger, faster, better
  • Our quality will outlast anything else
  • You can trust us
  • We move really fast
  • You can have it all (how ever you define “it all”)

And the release notes?

Back to electricduckdesigns.com

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Experience designer, content curator, confidence builder, joy cultivator, dog + tiny human mom, chronic over-thinker, deficit levels of attention

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Maggie Campbell

Experience designer, content curator, confidence builder, joy cultivator, dog + tiny human mom, chronic over-thinker, deficit levels of attention