Case Study: PI’s QuickBooks Connector

Building a Persona Spectrum instead of a User Persona

The Brief

Research

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Baseline QuickBooks Configuration page
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Tabs for General, Invoices, Expenses, Time, and Advanced tab

Killing the user persona

Who’s on the spectrum?

The Project Insight owner

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I do not approve of this hue of green.

The Persona Spectrum

Application

electricduckdesigns.com, UX designer, product manager, life-long learner, weeknight warrior, chronic over-thinker, deficit levels of attention

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